Dive into the Magentaverse with the Pantone Colour of the Year 2023 

hallway with black and white tiles, magenta walls and light fixture and black doors

As the year comes to a close, all eyes are on the colour experts at the Pantone Color Institute. They’re selecting the Pantone Colour of the Year – a colour that’ll guide design choices in fashion, beauty, home décor, and more for the next 12 months. 

It’s bold, it’s bright… it’s an electrifying berry red! The 2023 Pantone Colour of the Year is Viva Magenta 18-1750. 

According to Pantone, Viva Magenta is a joyous and empowering colour that represents strength, self-expression, and rebellion. Here are some ways to incorporate this vibrant shade into your décor!  

Bold paint Living rooms and hallways with fireplaces and sofas in Pantone Viva Magenta.

Viva magenta is a gorgeous deep red that balances both warm and cool tones. It can be paired with almost anything! So, if you’re looking to create a bohemian or eclectic look, you might as well cover your walls with this audacious colour. Pair it with bright shades of blue and orange to really bring it to life. 

If you’re looking for something more subtle, vivid colours make great accent walls in spaces with lots of earthy tones. A pop of colour can transform your style from classic to eclectic in a few brush strokes. You could even do a split wall with two different shades. 

Statement Pieces Living rooms with couches, throw pillows and chairs in Viva Magenta Pantone colour.

If you want to stick with the neutrals trend while adding a little oomph to your décor, statement pieces are the way to go. From vivacious red velvet sofas and throw pillows to raspberry side tables and light fixtures, the possibilities are endless! With a little creativity, you can definitely make Viva Magenta fit your vision. 

Pantone said it best: this colour “welcomes anyone and everyone.” It’s suitable for any room in your home! 

Unique cabinets 

Modern two-tone kitchens with Viva Magenta cabinets and wooden accents

Kitchens and bathrooms have a tendency to lean towards classic neutral tones. But 2023 is a year of change and optimism, so why not bring that vibe into your home? If you want your décor to be striking and unique, kitchen cabinets or vanities in a deep plum will surely catch the eye. 

Magenta cabinets can easily be paired with yellow wooden tones or icy grey tiles for a stunning look. This Pantone colour is a throwback to vintage décor (think 70s and the jewel tones of the 90s), and it’ll create a stylish and quirky yet welcoming atmosphere wherever you use it! 

Details Beds with viva magenta duvet cover, bathrooms with raspberry-plum walls and red throw pillows on couch

Viva Magenta may be loud, but it can be toned down or used as an accent colour if you’re not ready to commit to drastic changes. Start off by adding pops of reddish-pink hues in a few rooms to get a feel for the colour. For example, if your dining room needs a refresh, try swapping out a few of your dining chairs for magenta ones. Alternatively, hang up art featuring magenta tones, repaint an old dresser in the hue, or even bring a nifty red ottoman into your living room. Anything you decide to add, paint, purchase, or renovate will do the trick! 

Viva Magenta: A Pantone colour that represents you 

If you’re looking to showcase your best personality traits, you can’t go wrong with Viva Magenta. It’s brave, daring, and dynamic – the kind of colour that captivates and inspires. Use it to evoke intense emotions and strong narratives of self-expression. It’ll transform your home to feel like you. Viva Magenta 18-1750 is for those who are exuberant, moody, powerful, and fierce.  


Marilena Tricarico has been a key figure in the interior design world for over 15 years. Her expertise and designs have been featured on the hit TV show Décore ta Vie for 10 years. Today, she shares her knowledge of the renovation industry with RenoAssistance as a video content producer and host.